WEBSiTE SERViCES
Search Engine Optimization
Top search rankings equals more relevant traffic, clients, and business. Although every web site from HillSouth includes basic search engine optimization - that is not always enough for some industries that our clients operate in.
Our SEO method is simple. We will monitor, and do the necessary work to help move your site up in it's rankings for the terms that are of interest to your business. These services include:
>> Keyword Research: Research and report to you keywords identified as relevant to your industry and your company.
>> Backlinks: One of the key components of ranking is the amount of people linking to your website. We will prepare and launch a backlink campaign for your website.
>> Web Site Structure: We will structure your website so each page can be indexed by the automated search engine bots. Some techniques include optimized META tags, title links, alt tags, and external CSS and JavaScript files. This is included in every website we build automatically.
>> Relevant Content Writing: We will leverage our copywriters to develop and or edit your content to adjust it for top rankings and higher relevancy. This is a crucial area, where other SEO organizations or consultants may not offer expertise in.
Search Engine Marketing
Some clients want to supplement their Search Engine Optimization with paid advertisements. This involves setting up several components:
>> Designing a campaign: Decide which keywords potential customers will search for that should generate display ads for the website and how much to pay.
>> Creating a Landing Page: Display ads need more attention than a webpage. There must be a dedicated landing page with a very clear call to action that helps your potential customers to move into a transaction with your website as fast as possible.
